Your website domain name is the first thing users look for when determining how to find you. Choose an effective name that reflects your website content and that is easy to remember. When purchasing your domain name, note that the search engines give more credit to websites that are registered for two years or more. There are many places on the web to search available domain names, here is one we recommend, Go Daddy.
Make sure your site is "Mobile Friendly"
Your site must be accessible from a mobile device and a table, one only needs to look around to see how people are using their phones. Studies have shown that users indicate that they would be more likely to purchase a product or service from a business that built a mobile-friendly website. Most users also say they’d leave a site that’s not optimized for mobile use. When evaluating your current site or considering the development of a new site, do not underestimate this important development strategy.
Build an SEO Friendly Website
On-page SEO must be considered when your site is in development. Critical features such as usability, URL structures, clean design, proper navigation and relevant content are just a few things to consider from day one of your website planning. In addition, development should allow for correct titles, meta tags, image tags and page descriptions.
Already have a site? Don't worry, much of the information on a current site can be modified to improve your "on-site" SEO buy adding meta tags, optimizing images, updating titles and making some minor changes to your content to include relevant keywords.
Create a Web Sitemap
The sitemap is a file that indicates what files are included in your site and what content is important when users search for your product or service. It follows the structure of your website and is placed in the website server which allows search engines to find and easily index your site files. This file is critical for search engines to find you and will index your images, links, videos and other files.
Have Optimized Content
Content is the main part of you website and it is one of the primary factors that search engines use to rank and index your website. Make sure that the content you write for your website is useful and professional. Make sure keywords are used in critical places such as heading titles and descriptions which place importance on specific subjects. However, be sure to write content for your audience not the search engines, as it should be high quality and relevant information.
Utilize Web Tools
Google and Yahoo (Bing) provide free 'webmaster' tools that you can use to get some information about what your site is doing. These basic tools can be very helpful and are free. They do require some set up and verification but once in place the information you can gather from them is worth the effort. We are happy to help you with this setup process, be aware that the process of tracking a site is time consuming and not intuitive for a new web user, however if you have the time and interest it can pay off in increased ranking and traffic for your site.
Did you know that you can tell how Google sees your website with this simple test? Enter the following into a google seach bar - site:www.yourweburlhere.com (replace yourweburl with your web address) and press enter.
This page includes information about why and how your website collects information and how it deals with collected information such as names, addresses and emails. It is also very important for Google indexing, it helps to show that your website is legitimate, reliable and concerned about your users personal information. Its easy to develop and there are several free services on the web that can help you get started.
Add Terms and Conditions if Applicable
If you take customer information from your site like name, address, email etc., you should include a terms and conditions page as well. This helps establish credibility and lets your site users know that you are responsible with the data they enter.
Social Medial Marketing, or Off-Site SEO is another important consideration for a well rounded marketing strategy in the market today and should not be overlooked. There are literaly hundreds of options available and finding where to spend your marketing time and money can be overwhelming. Twitter, Facebook, Google +, Linked In and many many more allow you to have instant interaction with your potential customers. Targeted advertising, email blasts, reviews and ratings sites, and the ability to offer short term sales and specials can be accomplished in a short time - let us help you! We can make some recommedation targeted to your individual business needs.